Future Issues:

• How to Keep Your Most Profitable Customers

• Wedging into Competitors customers

• What's Your Profit Triad? Get a handle on how the profit triad works with your business's unique three profit levers

• How to Think about Growth Strategies: Retention, share gain and "adjacencies" (things your customer needs that are right under your nose)

• Marketing vs. Advertising and Sales Promotion: What's the difference and why you need to treat them that way.

• The Best Ways to Discover What Customers Need. Why you need more than traditional surveys, focus groups, interviews, blogs and other abstract feedback media.

• Sizing up your market and competition: ...how to gather it, how to interpret it, how to profit from the insights.

• "Exit" is Not a Dirty Word: When exit strategies should be considered, different exit strategies, how to plan and execute them.