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How Important Are Values,
Really?
Any of these
issues can be a problem for a family business. More than one can be
debilitating. Each one of these can be headed off by application of the
right set of shared values.
Seen any of
these?
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Sibling Rivalry |
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Cousin Rivalry |
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Spouses that instigate or
interfere |
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Owners/Parents that don't let
go |
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Owners/Parents that don't
trust offspring to make decisions |
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Owners/Parents that make it
mandatory for offspring to work in the business |
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Children that think they "have
it made" and act that way around other employees |
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Family members that set a bad
example for non family employees |
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Family member disagreements or
resentments outside the business that affect business
relationships, decisions or operations |
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Lack of full commitment to the
business from certain family members |
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Employees that think "Profit"
is a dirty word |
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Family employees which would benefit the
business by staying home |
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Lack of qualified successors
to run the business |
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Failure to plan the family
estate soon enough, jeopardizing succession |
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Nobody can really articulate
the strategy of the business: why it succeeds (or doesn't) |
If you have any of these issues, chances are there's a
lack of certain values. If your company let these persist over time, it
will be more difficult to correct them and may require replacing
individuals.
If you don't have these problems or they are mild, you
can start out on a good foot by gathering the family to develop a good
list of values by which you will live and operate.
Call us for solutions. A good strategic plan starts
with a good statement of family values and vision for the family: what
the family will need from the business and what the family will be
willing to put into the business.
Then it moves on to a strategic growth plan for the
business in order to provide what the family needs from it.
It is difficult for a family business leader to pull
this off on his or her own. After all, you are "family". They most often
benefit from facilitators that carry no baggage in the family culture.
Call us for a free initial consultation to see how
your family business can realize it's goals with our strategic planning
process for the family business. |
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Leaders Develop Future Leaders
Many institutions and consulting
firms concentrate on helping you to choose among candidates for
succession. That's a great idea, but only for those lucky enough to
have qualified candidates in the first place.
The sad truth is, most
family businesses will be lucky to have any qualified
candidates after the first generation. (Note: only about 30% of
companies make it out of the first generation to the second.)
There are many factors
that can take potential candidates out of consideration over time.
Your job is to increase the odds that you will have qualified
candidates. First, understand why there might not be.
When you start
thinking about succession down the road, you may discover that you
have available "bodies", but left too much to their own devices,
most won't be ready to lead when you turn around and find that you
either don't want to keep leading, can't keep leading, or don't even
get to make the decision because you're suddenly not around any
more. Aside from that, they might even decide to do something
else with their lives.
So how do you create
good family business leadership successors? Well, there is no
surefire recipe, only a formula to make the odds better. It starts,
as the values section of this site starts, with "Sincerity of
Purpose". You have to keep your family members' best interests in
mind. If their talents and skills and hearts take them in another
direction, you should support them in that direction. You'd be
better off with an outsider in their positions that is committed
than a half committed family member or worse yet, a bitter, thwarted
one. There are not that many "George Baileys" in the world that end
up with a "Wonderful
Life" by taking over a company that they hated and kept them
from "lassoing the moon" as an engineer, musician, or whatever.
Even Naturals Need Development
As long as we're using
movie analogies, remember the case of Roy Hobbs, the fictional older
ballplayer for the New York Knights played by Robert Redford in
The Natural.
Before his father died at an early age, he told the young Roy, "You
have a gift, Roy, but it's not enough.... you have to develop it."
So his Dad worked with the kid every day on pitching and hitting
before he died. You won't find that quote in those referenced in the
prior link. But it's in the movie. I never forgot it. It's worth a
viewing if you never watched it.
Roy Hobbs almost blew
it because he let a near fatal flaw almost blow him out of baseball
for good just as he was about to start a pro career.... resulting in
sixteen years away from the game. The next time he was confronted
with the same temptation, he almost fell to temptation again but
recovered to save the day. You will probably not be that lucky.
You're not in the movies.
You have a gift, Mr. or Mrs. Business Owner. It's your
son or daughter. But it's not enough. You have to
develop it.
Luck Favors Those With a Plan
(so it's up to you to develop the kid)
Wind the clock ahead.
Suppose you developed a kid pretty far along the way. You taught
them the right values, gave them good work assignments, sent them to
business school. Suppose you also developed a great
customer-oriented business that delivered top value, treated
employees well, made good money and practiced all the right
values expressed in your strategic plan.
You took your best shot. You created a company where the right
values were in place and you could offer your son or daughter an
opportunity to use a really broad range of skills, knowledge and
attributes. Then they went off and did something else they wanted to
do more, or thought they did.
You have to let them
go. They might even come back, ready to make a real commitment when
they do. Why? They might see that the rest of the world doesn't
exactly share the same values or have the same concern for
customers, suppliers and employees, or offer them a chance to use
their full range of business skills.
So how do you take
this "best shot"? First, build a great business by learning how to
run it the best way possible yourself, and keep improving it by
making that one of your values. Teaching the business to others
will sharpen your ability to discover new ways to run the
business and to run it better yourself. Plus, one man teaches ten,
ten teach one hundred, and you create.... growth capacity.
Leadership
Succession Planning, well done, starts long before you have
candidates that might be ready to take the reins. You need to start
when candidates are young, preferably around ten years old. Here's
how.
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Give young family
members an enjoyable taste of the business when they are young,
preferably starting around ten years old. Take them to work and
plan a sequence of visits over time that uses interesting ways
to show them how your business works starting with what you do
for customers and why customers need it. Then show them the
different stages in your service or production process. Ask them
what they think at each stage, and point out why the process
stage and the way you do it is important in producing the
quality of final outcome for the customer.
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Create small work
opportunities for them to develop good personal work habits and
learn about different business functions in their teens.
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Educate them about
your family/business values and live by
them yourself.
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If they are
interested in a business career, educate them in general
business management knowledge and skills outside of the
business.
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Create
opportunities for them to develop management skills with
meaningful assignments in charge of substantial business
initiatives.
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Mentor them about
the business strategy, business
process and the key levers in the business that make money.
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Let them follow
their own hearts and develop their own talents in order to
create a fully committed successor, not an obligated one.
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Choose capable
successors based on a number of logical criteria, not just the
"oldest son birthright" rule and make the criteria known
long
before selection.
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Prepare yourself
to give up the reins as well, by figuring out how you will keep
active when you actually retire.
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Manage
expectations by setting a date for succession and keeping to it.
What
if You're Just Starting Out?
Many small business
owners don't even think of themselves as family business owners.
They think of the business as "their baby", all theirs.
for some,
it's nearly their whole identity, and that's natural, given the
level of sweat, blood and tears they put into it.
Then they have
children, and it dawns on them at some point that they might want
their children to work in the business, maybe even take it over and
benefit from ownership.
They might also employ
a spouse, a child, a brother, sister, or other relative in the
business. Then the problems can begin if you haven't set the running
rules (values) down right. How do you fire
a relative if they don't work out? Handle this wrong and your family
harmony starts to turn rather dissonant. People might not even talk
to each other any more. The word gets out in the community that
you're a heartless rat when you just let somebody go that wasn't
working out. You wonder if some people will want to do business with
you any more.
That is a common
problem, but there are are bigger ones that deal with the future of
the company. If you're just starting out or in the first few years
of business, you're probably not thinking about succession. Then
your kids get to be ten, fifteen, eighteen, and don't know anything
about the business. They may not have had a job yet, and you try to
plug them in to the business. At that point, all they might want to
do is play sports, video games and hang out with their buds. You
should have started at step one.
It gets worse. You
send them to college and they barely make it through and then
"expect" to get a job in the business. They might even expect to run
the business eventually. It's amazing what you know when you're 25,
right? It gets worse.
Advance the clock to
when the kid is 45 and you've got a marginal employee that thinks he
or she can run the business but "Dad won't let go." They can't seem
to run their own car well no less a business and you know it. Fear
grips you by the throat when you think of them running the business
and your nest egg down the drain with it. So, you have to sell the
business because they would have ruined your nest egg. You gave them
some shares and they got some money out of the deal but they still
hate your guts. I am deadly certain that you don't want that to
happen. So how do you avert this situation?
To be continued....
come back to this page periodically more...
We'll provide
additional suggestions on what to do in different situations....
including how to avert the aforementioned disaster.... by starting
out on the right path when the kids are young, and your business has
the ability to establish great values and practices early in the
game... which is ALWAYS easier to get growing.
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What if you have multiple candidates? What are logical
criteria for selection?
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What are the
characteristics and skills of a good leader?
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What if you have no capable candidates?
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What if you have disagreement in an extended family system?
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