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How Do I Get My Family
Members to Work Together?
If you're lucky,
your family easily comes together to plan and execute things.
You use a democratic process, hearing everybody's input before
discussing things and examining pros and cons before making decisions.
Everyone is cooperative and respectful of each other and once a decision
is made, everybody does their part on time. If the CEO gives a directive
later, family employees follow it readily.
There are no jealousies or
resentments among siblings, cousins, spouses or any other relatives. The
culture is extremely healthy.
You get together at
regular intervals, everybody comes on time, is prepared, pays attention
and contributes mightily. The plans that result are clear, strategically
sound and actionable. You measure what you set out to do and review
performance.
Wonderful, but rare.
If you're like most families with a family business, family members may
have lost credibility with each other.
Things are too familiar. You've seen each other at your worst. You
don't like to admit each other's strengths. Siblings play devil's
advocate with each other and shoot down each other's ideas. If one
sibling is the boss, others don't exactly take direction well. It would
be like getting cats to jump into the ocean to get these people to sit
down and hammer out a strategic plan, would it not?
So how do you plan in
an environment like this?
Throw them a curve ball.
Get them to plan something else: their lives. What they want out
of life. What they want for their children. What they want for
retirement. How much money it will take.
They'll come to the
conclusion that they better come together as a team to make those things
happen.
Chances are, none of you
are fully equipped to facilitate these types of processes, and you may
need some coaching or facilitation from a consultant.
In addition to ability to
help you discover or sharpen your core strategy, that's our stock in
trade.
Call us when you're
ready to make the "family" in family business a real strength and
propel your family business forward with solid growth.
Luck favors those with a
plan. |
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The Two Pillars of
Family Business Planning
Make the "Family" in "Family Business" a Real Strength
Strategic
Planning without Family Prosperity Planning doesn't work
We've seen family business leaders try
and divorce the "family" phenomenon from the strategic planning
effort. They reason that all they want from a consultant is
strategic development and operations advice. They will handle the
"family" part, thank you very much.
Actually, this is code for "Let's get
a consultant to tell us what to do. Other family owners will
have to accept it, then." I have to tell you, we hate it when
we're called in to be what amounts to intellectual bullies.
If it's just "code", and you haven't
really addressed getting family members truly aboard with the
process, it just doesn't work.
The rest of the family doesn't
usually accept it.
However, if out of your strategic
plan's sheer overwhelming brilliance they do, they won't be
committed to it and won't put their shoulders behind the wheel to
make it work. Then you'll be hearing "I told you this wouldn't
work." The worst part of that is the fact that you might have come
up with a brilliant strategy that will now be hell to resurrect.
So, if you have other family members
working in the business in key functions, you'll need to have them
aboard from the beginning.
Oddly enough, the best way to develop
a strategic plan that will return the growth you want is to
start someplace else: family members that are owners in the business
and what they want for their futures outside of the business.
Then come back to the business. After all, what is the business
primarily for?
The "Two Pillar"
Approach
If you want commitment to your
business plan, you need a strong family system regardless of whether
it owns a business or not. If you want that to persist, you need a
strong business plan to provide for the family's needs, aspirations
and goals. The strong, value-based family can use this strength to
create a strong, growing business of which they can be proud. If the
family isn't quite clear on it's objectives and values, the
visionary family leader can use the business as a motivational
catalyst to get there.
When it happens, it is a thing of
beauty. Here's an outline of how to make it happen.
Before going through this process, we
recommend that family members read some good material on the subject
to prime them for what is to come. Or, you can invite your
consultant to come in after you have "sold" the rest of your family
on the idea. The consultant can explain the process and the outputs
at each stage of the game, plus why they are important.
I. The Family
Prosperity Plan
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What each "owner" nuclear
family wants for its future
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What each wants for their
children
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Who they want to be in the
community
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What they want for a legacy
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What they value, the principles
they want to live by
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What it will cost to provide
for their families needs and aspirations
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Add totals for each nuclear
family and in total
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Face The Realities of Taxes,
Insurance and Estate Planning Needs
II. The Strategic
Business Plan
-
See what the business is
yielding today in terms of "usable wealth"
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Calculate what it needs to
produce for the future to meet the family's needs
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Begin a business strategic plan
to achieve those goals
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Investigate and outline your
best growth opportunities
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Discuss critical resource
needs, costs and financing requirements
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Explore what might be holding
you back in terms of culture and management practices
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Discuss how you will develop or
hire the right talent to realize the plans
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Adjust your sights if necessary
III. Reconciliation
of Plans
Come back to
Family Prosperity Plan
Revisit and
augment your family values system
Then come back
to the strategic plan
-
Take your family values back to
the business and add operating values
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Revisit the growth strategies
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Prioritize which should be done
first
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Calculate the wealth it might
yield and when
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Finish off the plan with
implementation plans for key strategy initiatives
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Review your plan progress
periodically and adjust your strategy, tactics and or sights
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